With Ford, Chevy and Dodge hitting showrooms with their retro-styled muscle cars, it was only natural to relaunch the legendary Hurst performance brand of limited edition vehicles.



Founded in 1958, Hurst Performance is one of the most recognized and revered names in the automotive performance arena. The Hurst brand has long been synonymous with speed, performance and quality, with an impressive track record of pioneering high performance products and vehicles for all forms of motorsports and hot-rodding. Hurst was one of the first specialty companies to partner with the OEMs and bring enthusiasts limited edition performance vehicles like the legendary Hurst/Olds 442.



Hurst’s first creation, the 2009 Hurst/Hemi Challenger is set to continue the brand’s long standing tradition of ultra high performance, stylish and reliable performance vehicles. Starting with the Hemi powered Dodge Challenger, Hurst takes the vehicle to the next level with a 560+ horsepower supercharged, limited edition engine built and tuned by the best in the business. Hurst packages start at about $17,500 and go up to over $30,000.



In addition to the Hurst/Hemi Challenger, Hurst Performance Vehicles will celebrate their 50th anniversary with the creation of the Hurst/Viper.



The Hurst/Viper will feature the new Hurst HARD-DRIVE® gold pistol-grip shifter, Hurst forged aluminum wheels, Katzkin leather interior, Michelin Pilot Sport PS2 tires, Corsa exhaust and Moton Club Sport adjustable coil-over suspension with Eibach springs. In honor of the Golden Anniversary the vehicle will be available exclusively in Hurst's legendary color combinations of Black with Gold stripes and White with Gold stripes. The interior features a special Katzkin charcoal leather with Hurst embroidered logos, gold thread detailing and perforated leather inserts. Production will start in December of 2008 with total vehicles limited to 50.